Importance of the right marketing mix
As always in marketing the right mix is the most important and creativity is required because with about 7 million apps in the 2 main app stores competition is stiff. So, it is about creating a funnel, an app marketing funnel. Awareness, consideration, conversion. So, to fill the funnel you need action to increase awareness: advertisement, sharing, recommendations, unique content, etc.…
Our unique Purple DS Recommendation Engine for example automatically recommends your website visitors content from your app. A great example for multi-leveraging and cross-marketing your web content. The need of advertising the app is also often totally underestimated.
How do you want to get your app out there, if you don’t promote it? Seems like a simple task but many forget about it.
Leonard Burns mentioned that key activities that are used at Time Inc. are in-app promotions using push notifications and promotional banners as well as 30 day free trials on targeted subscriptions. There is also a need to capturing on trend topic. Time Inc.’s 5:2 diet app seized the moment of dietary interest and has been a commercial success.
Continue reading the second part here: “How to WOW? How to turn users into paying customers?”