AXEL SPRINGER AG
THE WELT NEWSPAPER ON AN ANDROID TABLET
SPRYLAB was asked to complement the product portfolio between print and high-end edition for the daily newspaper „Die Welt“ on Android tablets. A requirement was to avoid the need for manual adjustments while supporting all existing tablet and display formats at the same time.
The challenge with Android tablets is that they currently have various screen sizes reaching from 7 to 10 inch, different aspect ratios and can differ in functionality.
SPRYLAB developed a solution that uses a template for each device size, which can be filled with content dynamically. The characteristic style of the newspaper was maintained, where the reader is offered a selection of articles along with short teasers to catch the attention. It is the perfect bridge between the PDF edition with interactive elements and the up-to-date content of the web site.
SPRYLAB provided guidance and advisory services in respect to Android and ensured short time to market.