Custom software for the future of media
We build news portals and mobile solutions, and turn new business models into working technology. You can rely on deep industry insight, technical expertise and a wealth of experience. The result: innovative digital products and services for publishing houses and media companies.
Reduce costs and grow digital revenue with technology-led solutions
Publishers and media companies were among the first to feel the impact of a digitalising world. The traditional publishing business in particular is under pressure to act. Over the past 10 years, the print circulation of German daily newspapers has fallen by an average of 4% per year. With print production and distribution costs continuing to rise, there can be no standing still in the digital business.
At the same time, digital media consumption opens up many opportunities for successful
business models. Our particular strength is enterprise content management platforms.
Cross-media content, alternative subscription models, personalised offers and AI-driven recommendations are further areas where we know our way around and can support you as your technology partner.
Our Services
Digital channels and new business models have never been more important. With Purple DS as a platform toolkit, we deliver the technological foundation for news websites and Apps, die sich an den Bedürfnissen Ihrer Leser:innen orientieren.
The old division by media formats is breaking down. We configure and implement a headless CMS and, with a decoupled front-end and back-end, ensure that you only need to edit your content once before publishing it everywhere.
Customers expect frictionless access to your media in digital form. We support you with paywall, entitlement and subscription solutions. So you can meet your readers where they are: in the digital space.
Data on content and user behaviour can move your business model forward. Unsere Data-Scientists helfen Ihnen mit automatischer internen Artikelverlinkung, Personalisierung von Inhalten und Angeboten oder Datenstrategie (KI-Beratung).
Turning anonymous users into loyal customers is at the heart of sustainable business development. Together, we build solutions across marketing automation, personalised advertising, churn prevention and more.
Publishers such as Burda and Axel Springer open up additional revenue streams throughaffiliate marketing. We support you with automated affiliate links and know our way around the Amazon model for publishers.
Our tech stack for media
We know our way around creating, distributing and monetising media content. We choose the right technologies for you, build your custom software iteratively and rely on established, adaptable systems.
We mainly use Purple as our CMS, along with Directus, Contentful and others, dependingon the specific use case. This makes sure your editorial team can publish efficiently and that your content is delivered optimally across every channel.
For cloud-based production and distribution of your content, we rely on AWS, Azure and Google Cloud and use Kubernetes for dynamic scalability. For special requirements, we have providers for a ‘German cloud’ in our portfolio.
We know our way around Google Analytics, Firebase, Adobe Analytics and Matomo for web and app data analysis. Together, we define KPIs, set up real-time dashboards and connect data sources, so you can make well-founded decisions at any time.
Successful projects and satisfied clients in media and publishing
Modern subscription shop
Relaunching the Blick online kiosk, including the development of a modern subscription management system for print and digital subscribers.
One of the world’s best news apps
Recognised as one of the world’s best news apps. We are responsible for the iOS, Android and web app.
B.Z. reader reporter tool
Building the reader reporter as an essential editorial tool, as part of the B.Z. Website-Relaunches.
Multi-brand website relaunch
A modern web presence for selected portfolio newspapers, the build of a shop system, and efficient production of editorial content thanks to Purple DS.
News portal
Relaunching the news portal, including the integration of HubSpot as the chosen CRM solution and the launch of an optimised e-paper app.
AI module integration
Automated internal linking with AI, based on the integrated content intelligence of Purple DS.
What our clients say about us
“Migrating all our titles onto a single platform is an exciting step in giving our readers a unified digital experience. Efficient and yet captivating. An excellent combination.”
“We’ve been working successfully with SPRYLAB for years. The team always thinks ahead and brings great ideas to the table. On top of that, they work at breathtaking speed.”
“Together with SPRYLAB, we’ve managed to create a reliable and secure B.Z. reader reporter tool. Our readers can now send photos and texts to our editorial team much more easily and quickly, including from their mobile phones.”
Want to bring your digital idea to life? Get in touch.
Exciting, challenging media projects are what drive us. If you’re looking for a technology partner to grow with, we’re the right fit.
