Head of Marketing (all genders welcome)

At SPRYLAB we have been driving bold ideas and pioneering custom software solutions forward since 2007. As an IT service provider we build large-scale platforms, apps and AI solutions that give companies decisive momentum in efficiency and growth. Our customers include Sodexo, Heidelberg University Hospital and the Federal Institute for Vocational Education and Training.

Over 19 years, our developers, strategists and designers have completed more than 300 successful projects for more than 120 companies, from mid-sized municipal utilities to DAX-listed corporations. Three examples: for Ringier we modernised 16 e-commerce shops on shared infrastructure. For the Basketball Bundesliga we built a data-driven sportainment platform that handles 1,700 requests per second at peak times. For Stadtwerke Bitterfeld-Wolfen we developed a customer portal that serves more than 40,000 people and organisations.

‍

ABOUT THE ROLE

New business is growing at SPRYLAB. Performance marketing, organic visibility and a targeted industry focus, particularly in education, healthcare and energy, feed most of our pipeline today. A strong starting point with a lot of potential.

You take over marketing at SPRYLAB with real room to shape things and direct access to the management. Your goal: develop the existing channels further in a data-driven way, keep improving campaigns and identify new levers that reliably generate qualified leads in our target industries. You make our expertise visible, strengthen our positioning as an IT service provider for demanding digitalisation projects and equip sales with the right materials. You actively use AI tools to automate processes and achieve more output at consistent quality. You report directly to the Managing Director.

‍

WHO WE ARE LOOKING FOR

You are someone who does not see strategy and delivery as opposites. You are genuinely strong in one area of marketing, whether content, SEO, SEA or LinkedIn, and at the same time have enough generalist understanding to take responsibility for the whole. You know that B2B marketing in IT services works differently from B2C marketing: longer sales cycles, buying committees, services that need explaining. And you know how to handle that.

You will thrive here if you:

• Do not just know AI tools but actively use them to work faster and better
• See taking responsibility as a condition, not a bonus
• Value direct feedback and prefer clear expectations

‍

You will enjoy this less if you:

• See marketing mainly as a strategic discipline and prefer to delegate the hands-on delivery
• Equate vanity metrics such as followers and impressions with success

‍

WHAT YOU WILL DO

• Ownership of SPRYLAB's marketing strategy: positioning, target audience definition, channel choice
• Lead generation: SEO, SEA, LinkedIn, events and more
• Content marketing: thought leadership formats, case studies and blog articles that make our expertise as an IT service provider tangible
• Developing the website further: continuously improving content, structure and conversion rate
• Sales enablement: presentations that genuinely help in a sales conversation
• Analysis and reporting: keeping an overview of the CRM, steering and developing campaigns in a data-driven way
• AI-supported automation of marketing processes: more output at consistent quality
• Coordinating external service providers and communicating convincingly with internal stakeholders

‍

WHAT YOU BRING

• 5+ years of experience in B2B marketing. Experience in IT services, software development or tech consulting is a clear plus but not a must
• Demonstrable results in lead generation or building pipeline
• Solid knowledge of analytics and reporting, CMS and CRM
• Active, skilled use of AI tools in day-to-day marketing work
• Genuine interest in digital solutions and technology
• Strong knowledge of SEA or SEO is a real plus
• German at native-speaker level, fluent English

‍

WHAT WE OFFER

• Real ownership and visible impact: you are responsible for marketing hands-on and build the support you need with freelancers and internal resources.
• Competitive salary based on experience
• 3 days of working from home per week are possible, which makes it straightforward to combine work and family
• Office at Wittenbergplatz with a coffee machine, soft drinks, table football and free lunch on the team day
• 30 days of workation within the EU per year
• Individual development through Udemy, conferences and certifications is a matter of course for us, and we want you to use it
• 86% recommendation rate and "Top Company 2025" on Kununu
• We are looking for a long-term working relationship and want to grow together with the people who work here

‍

We know that some people only apply when they meet 100% of the requirements. We explicitly encourage you to apply even if you do not meet every single one. Your motivation and your potential matter more to us than a perfect CV.