Client portals: 5 success factors for a future-ready client and partnerportal

Intensifying competition, higher customer churn rates, cross-regional service provision and rising costs are making a service-led approach increasingly important, especially in healthcare, energy and media. Many customers have come to expect excellent customer experiences from online retail. If these raised expectations are not met, you risk losing your customers in the long term. On top of that, according to Harvard Business Review, 81% of customers prefer to solve their own problems rather than contact customer service.

So how can customer communication be made more efficient and, ideally, additional services be offered? A key building block is often the introduction of a self-service or client portal. As a company, you can build long-term customer loyalty across the entire customer journey and sustain it through positive experiences.

Which factors are essential to consider when introducing or evolving a self-service portal? Our whitepaper gives you the answers you’re looking for. We share our cross-industry experience from numerous self-service portal projects in both B2C and B2B.