Customised software for the future of the media industry
We develop news portals and mobile solutions and technically implement new business models. You can rely on our branch-specific knowledge, technological expertise and a wealth of experience to create innovative digital products and services for publishing houses and media companies.
Cost savings and more digital sales with technological solutions
The digital world has posed a number of changes for publishers and media companies from a very early stage. Traditional publishing, in particular, is under pressure – the circulation of German daily newspapers has fallen by an average of 4% per year over the last decade. As print production and distribution costs continue to rise, the digital business cannot stand still.
Digital media consumption opens up numerous opportunities for successful business models. Enterprise content management platforms are our particular strength. Cross-media content, alternative subscription models, personalisation of offers and AI-based recommendations are other areas in which we are well-versed and available as your IT partner.
Our services
News portal and app
Digital channels and new business models have never been more important. With Purple DS as a platform toolkit, we provide the technological basis for news websites and apps geared towards your readers‘ needs.
Content Management
The old divisions between media genres are disappearing. We configure and implement a headless CMS with a decoupled frontend and backend, so you only have to edit your content once before publishing it everywhere.
E-Commerce
Customers expect smooth digital access to your media. We support you with paywall, entitlement, and subscription solutions so you can pick up your readers where they are – in the digital space.
AI and ML
Data on content and user behaviour can drive your business models forward. Our data scientists can help you with automatic internal article linking, personalisation of content and offers or a holistic data strategy.
Audience Development
Turning anonymous users into loyal customers is the core of sustainable business development. We work with you to implement solutions in areas such as marketing automation, personalised advertising and churn prevention.
Affiliate Marketing
Publishers such as Burda and Axel Springer are tapping into additional sources of revenue thanks to affiliate marketing. We support you with automated affiliate links and are familiar with the Amazon model for publishers.
Selected tech stack for the media world
We know our way around the creation, distribution and monetisation of media content. We select the right technologies for you, develop your customised software iteratively and rely on established systems that are adaptable.
CMS
We mainly use Purple DS as our CMS, but also Directus, Contentful and others – depending on the specific application.
Cloud services
For the cloud-based production and distribution of your content, we rely on AWS, Azure, Google Cloud and Kubernetes for dynamic scalability.
Analytics
We are familiar with Google Analytics, Firebase, Adobe Analytics and Matomo for web and app data analyses.
Successful projects and satisfied customers from the media and publishing industry
Modern subscription shop
Relaunch of the Blick online kiosk, including the development of a modern subscription management system for print and digital subscribers.
Best news app
We have been honoured as one of the best news apps in the world. We are responsible for the iOS, Android and web app.
B.Z. reader reporter
Development of the reader reporter as an important editorial tool as part of the B.Z. website relaunch.
Multibrand website relaunch
Modern web presence for selected portfolio newspapers, development of a shop system and efficient production of editorial content thanks to Purple DS.
News portal
Relaunch of the news portal, including the integration of HubSpot as the CRM solution of choice and the launch of an optimised e-paper app.
Integration of AI module
Automated internal linking with AI based on Purple DS’ integrated content intelligence.
What our customers say about us
Florian Fricke
Head of International Digital
Solutions at Bauer Xcel Media
Florian Fricke
Head of International Digital Solutions at Bauer Xcel Media
“The migration of all our titles to a single platform is an exciting step towards offering our readers a standardised digital experience. Efficient yet engaging – an excellent combination.”
Martin Werren
Head of Projects and Processes
at Ringier
Martin Werren
Head of Projects and Processes at Ringier
“We have been working successfully with SPRYLAB for years. The team always thinks along with us and provides great impetus. They also work at breathtaking speed.”
Larissa Hoppe
Head of Online Department at B.Z.
“Together with SPRYLAB, we have succeeded in creating a reliable and secure B.Z. reader reporter. Our readers can now send photos and texts to our editorial team much more easily and quickly, even via their mobile phones.”
Would you like to turn your digital idea into reality? Talk to us!
We are driven by exciting and challenging projects for the media industry. If you are looking for an IT service provider to grow with, we are the right partner for you.
