Experienced AI agency for custom solutions without the headache

17+ years of experience | 15+ AI projects | 70 in-house employees | 4.9/5 stars on Sortlist

As a leading artificial intelligence agency, we support large and medium-sized enterprises in determining if and how they can benefit from AI. We examine your workflows and systems to identify potential and develop new solutions. In doing so, we rely on technological expertise, iterative development, and extensive project experience.

What is (still) slowing down your first AI project?

The drive to innovate is there, but your existing internal processes, methods, and mindsets are holding back faster progress. You are likely familiar with one of the following hurdles.

Lack of strategy

You know that trial and error can get expensive. But you aren't sure where to start with AI integration to get the most value out of it? To ensure artificial intelligence doesn't become a cost trap, you need a strategic plan for your AI journey.

Lack of AI expertise

Effective AI systems require suitable data of reliable quality. Many of our clients need to make improvements here. Do you? Often, organizations lack the in-house data scientists and AI experts needed to confidently drive the development of secure and compliant AI systems.

Lack of trust in AI

Artificial intelligence can only reach its full potential if your employees use the tools correctly. Your company must proactively manage change by providing transparent information on reliability, GDPR compliance, and data security to reduce internal skepticism.

High cost pressure

You are working with a limited budget and often need to deliver results first to gain internal support for further AI initiatives. Is custom development worth it, or can performance leaps be achieved with standard AI software? These decisions have far-reaching consequences.
_What we offer

With SPRYLAB, your AI solution will exceed all expectations for efficiency. Guaranteed.

Looking for greater efficiency, revenue, or digital momentum? Our expertise and experience, combined with our 5 principles, ensure you reach your goals quickly and with outstanding quality.

... and we make AI progress work for you.

Technology never stands still, and neither do we. That means we use AI exactly where it makes us better. That is why we start by creating high-precision foundations with The Spec, our structured project documentation: clear requirements, well-thought-out architecture, and seamless documentation. This allows us to automate repetitive tasks with AI agents, freeing up our time to focus on the work where you truly need our intellect and experience.

_Who we work with

Over 15 AI projects successfully completed

_Our Use Cases

The 8 Most Common Use Cases for Artificial Intelligence

As an AI agency, we integrate artificial intelligence across a wide range of business areas. Get inspired by how you, too, can put this technology to work for you.

The most promising use case is process automation. Systems that leverage RAG and AI assistants can do more than just handle simple tasks; they can read your documents, pick goods, generate forecasts, and efficiently complete many value-adding activities.

AI chatbots using RAG (Retrieval-Augmented Generation) are revolutionizing customer service: they can hold human-like conversations with your customers, often allowing them to resolve their own issues. This can reduce your ticket volume by more than 20% on average.

With AI, you can capture, organize, and utilize your company-wide knowledge more effectively. AI automation, pattern recognition, and advanced analytics significantly reduce time spent on tasks and improve your team's decision-making.

AI allows you to intelligently process and leverage valuable customer behavior data. This provides the foundation for engaging your customers with personalized content at the right time, presenting them with tailored offers, and significantly increasing your conversion rates.

Use the ChatGPT AI model as a robust foundation for your own custom enterprise AI. As an AI agency, we train custom GPT versions using your data, tailor the application to your specific needs, and ensure full compliance with data protection regulations.

Personalized recommendations aren't just for Amazon and Netflix; they are a powerful tool for customer retention and revenue growth. With AI algorithms, your company can also benefit from smart recommendations to boost your upselling and cross-selling efforts.

Extend the lifespan of your machines, avoid costly production downtime, and shorten repair times. Artificial intelligence can monitor the performance of your machinery and significantly increase uptime in your manufacturing facilities.

Improve your company's protection against serious attacks and fraud attempts. Advanced AI algorithms detect rule violations and irregularities in usage patterns in real time and can trigger immediate protective measures for you.

_Our Services

Custom AI solutions are our specialty

Artificial intelligence can be a value driver for any company. If you know how. If you are ready, we are your full-service partner for every aspect of your project.

Custom web development can be tailored to your specific needs, creating optimal workflows. Many standard solutions require cumbersome workarounds that limit maintainability and productivity.

Custom web development can be tailored to your specific needs, creating optimal workflows. Many standard solutions require cumbersome workarounds that limit maintainability and productivity.

Custom web development can be tailored to your specific needs, creating optimal workflows. Many standard solutions require cumbersome workarounds that limit maintainability and productivity.

_How we work

Our proven approach for your successful AI project

We guide you from idea to go-live for your AI system using proven methodology, balancing structure with flexibility. Leverage our 17 years of transformation experience to upgrade your processes with trustworthy, custom AI.

_Our Tech Stack

Ambitious requirements are our passion

We leverage various AI technologies, tailoring their implementation to your specific requirements and existing IT infrastructure. Furthermore, we provide consulting services to determine the optimal hosting solution, whether via major cloud providers like AWS or Azure, on-premise servers, or smaller hosting providers.

What our clients say about us

The platform we developed with SPRYLAB provides our readers with content tailored to their local needs, making it an excellent addition to our business model. I would like to thank the SPRYLAB team, whose high-quality work and professional collaboration throughout the project were truly impressive.

Lächelnder Mann mit kurzem dunklem Haar und Bart trägt weißes Hemd vor dunklem Hintergrund.
Pascal Kollak
Head of Strategy and Innovation at Nussbaum Medien

SPRYLAB implemented our benefits shop extremely quickly and professionally. Speaking of great service: the team is very agile, so even unforeseen, sudden requirements were no problem at all.

Porträt einer lächelnden Frau mit langen blonden Haaren und blauen Augen.
Jasmin Grünig
Senior Product Manager Payments at Sodexo

In SPRYLAB, we found an absolutely competent service provider for the development of our platform. We were very impressed by their professional consulting approach as well as the fast, agile, and reliable implementation of the platform.

Porträt einer lächelnden jungen Frau mit langen braunen Haaren vor hellem Hintergrund.
Cornelia Röper
Managing Director of mitunsleben, Forbes 30 under 30 Europe

With a state-of-the-art tech stack and forward-looking AI features, we are tackling the challenges of digitalization in the media industry together with our clients. Purple is the product of these efforts and represents the future of digital publishing.

Peter Dyllick-Brenzinger
Head of Product at Purple

„We have been working successfully with SPRYLAB for years. The team always thinks ahead and provides great input. Plus, they work at a breathtaking pace.“

Porträt eines lächelnden Mannes mit kurzen dunklen Haaren und Bart, weißer Hintergrund.
Martin Werren
Program Manager IT at Ringier

We are very satisfied with the results. For one, the editorial team saves a lot of time, and for another, the user experience has improved.

Beatrice Schmidt
Managing Director at WEKA Industrie Medien

„We wanted to develop a game that presents the topics of media and IT literacy in simple language and a lively format, enriching the everyday life of apprentices. SPRYLAB contributed significantly to the successful development of the MIKA-Game® app in terms of time, budget, and quality. We are very pleased that we can continue to rely on SPRYLAB as our reliable and competent IT partner for further development.“

Frau mit Brille und dunklem Haar, das zurückgebunden ist, vor grauem Hintergrund.
Natalie Deininger
MIKA Project Manager at the Federal Institute for Vocational Education and Training

The collaboration was highly constructive and always on equal footing. All of my initial ideas and requests were incorporated, resulting in a fantastic product. I am 100% satisfied with the speed, the regular communication, and the technical implementation. It was a true partnership and a great experience.

Porträt einer lächelnden Frau mit dunklem Haar, weißer Jacke und silberner Halskette vor weißem Hintergrund.
Dr. Claudia Bauer-Kemény
Head of the Department of Prevention at Heidelberg University Hospital

SPRYLAB created a modern website for us that communicated with the backend of a MedTech application. Everything was set up in the AWS cloud. What I liked most about the project were the effective coordination, timely implementation, and the use of modern tools.

Peter Ludewig
Head of IT/IS at optoVision GmbH

In SPRYLAB, we had the perfect partner for many years. From the conceptualization of our software architecture and iterative development in record time to the reliable ongoing evolution of the product. Our journey together was characterized by mutual respect, a strong focus on results, and an exceptional go-to-market strategy. Without SPRYLAB, orgavision would not be the popular and successful quality management software it is today.

Lächelnder, glatzköpfiger Mann in blauem Hemd und dunkelblauem Sakko lehnt an schwarzem Stuhl
Johannes Woithon
Founder & CEO of orgavision

SPRYLAB developed a native iOS and Android app for us that provides B2C audio/text content for everyday use cases. What I liked most was the "sparring" of our product vision with their UX designers. The input of ideas and solutions provided by the project team during the implementation phase was incredible.

Porträt eines Mannes mit grauem Haar und dunklem Sakko vor beigefarbenem Hintergrund.
Ralf Scherer
Director of Product at 720 Health

We are excited to be part of such an exciting and important start-up. Especially now, in the midst of a pandemic, digital offerings provide opportunities that we currently cannot offer offline.

Dr. Robert Bachert
CFO at Diakonisches Werk Württemberg

read-the-game shows what is possible with football data and is a wonderful showcase for our work that we are constantly developing further. In SPRYLAB, we found a highly engaged, technically savvy, and sports-enthusiastic team that will continue to accompany us on our journey.

Karsten Görsdorf
Managing Director at the Institute for Game Analysis

With this app, we have successfully managed the difficult balancing act of offering digital services for our congregation while also appealing to tourists. This significantly increases the reach of Berlin Cathedral as a place of living faith and as a tourist attraction. SPRYLAB impressed us with their professionalism. Thanks to our agile collaboration, we were able to realize the app in just ten weeks.

Dr. Jan Kingreen
Managing Director of Berlin Cathedral

In SPRYLAB, we have found a partner that listens to our needs and meets our global requirements.

Porträt eines lächelnden Mannes in Anzug vor unscharfem, braunem Hintergrund.
Michael Giffels
Head of Communications at Evonik

In SPRYLAB, we had a partner that reliably guided us through the entire process, from the initial demo client idea to the MVP. Their professional support and extensive experience were major assets that enabled the development of such an innovative, blockchain-based solution on time and on budget.

Mann mit kurzen lockigen dunklen Haaren, Brille, hellblauem Hemd und dunklem Sakko vor Fenster.
Ingo Rübe
CEO of BOTLabs

Migrating all our titles to a single platform is an exciting step toward offering our readers a consistent digital experience. Efficient yet engaging – an excellent combination.

Florian Fricke
Head of International Digital Solutions at Bauer Xcel Media

Our collaboration with SPRYLAB was defined by deep trust, reliability, and high quality. The team embraces new paths with enthusiasm, always thinks ahead, and has provided us with outstanding support in growing our digital business.

Jan Rohrbach
Project & Data Protection Manager at RASCH

SPRYLAB was incredibly enthusiastic and genuinely excited about our project. That stood out and was a key factor in our choice of IT partner. Our long-term goal is to continue developing the app based on customer needs into a platform that offers our growing customer base a comprehensive experience.

Dominik Weiß
Product Manager at Alpen Optics

For us, the platform's success is defined by the fact that we use it not just as a successful fan page, but as a showcase for our products, which has already allowed us to generate new customers.

Hannes Kulok
Senior Consultant at the Institute for Game Analysis

Together with SPRYLAB, we have successfully created a reliable and secure B.Z. reader reporter tool. Our readers can now send photos and text to our editorial team much more easily and quickly, even from their mobile phones.

Porträt einer lächelnden Frau mit braunen Haaren und grauem Pullover vor neutralem Hintergrund.
Larissa Hoppe
Head of Online Department at B.Z.

"With SPRYLAB's outstanding technological expertise, we are able to consistently and successfully turn our vision of high-quality digital football training into reality. Furthermore, SPRYLAB understands the challenges startups face and impresses with fast and highly agile development."

Max Knorreck
CEO and Founder of Coachinho
Fünf Personen führen ein Gespräch in einem modernen Büro hinter großen blauen Buchstaben.

Schedule an appointment to find out how we can help you.

Exciting, challenging platform projects are what drive us. If you’re looking for a technology partner to grow with, we’re the right fit.

Junger Mann mit lockigem Haar trägt weißes Hemd und gelbes T-Shirt in hellem Raum.
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Frequently Asked Questions

FAQs

What data do we need to train AI algorithms?

There is no one-size-fits-all answer to that. It is true that many AI systems require a large, high-quality dataset to produce reliable results. However, this does not mean you have to wait until you have expanded or improved the quality of your data. Depending on the intended use case for the AI, you have alternative ways to train your algorithm that require little or no data of your own. Keywords here include "few-shot learning" and "zero-shot learning." As an AI agency, we would be happy to provide individual advice on which methodology is best suited for your specific case.

How can we measure and evaluate the performance and ROI of AI projects?

That is a very good question. For AI projects, you should define clear, measurable goals in advance to objectively demonstrate the success of the implementation. The specific KPIs will, of course, depend on your particular use case. You should distinguish between quantitative and qualitative metrics. Examples of quantitative metrics include process lead times, error rates, resource utilization, costs, and prediction accuracy.

To calculate ROI, compare the total costs of AI implementation—including employee training and maintenance—against the cost savings or financial gains enabled by the AI. Again, examples of qualitative metrics include employee satisfaction, improved user experience in workflows, and the organization's capacity for innovation. It is best to establish a baseline for these qualitative metrics before introducing AI so that you can measure changes through follow-up surveys after three and six months.

What legal requirements must we consider regarding data protection and data security when implementing AI?

There are also many areas where you can use artificial intelligence without having to comply with data protection regulations, because no personal data is processed. For example, you can use AI to monitor wear and tear on your production machinery or to minimize waste in manufacturing processes. In these cases, you do not need to worry about data protection regulations. However, you must always ensure the security of the data being processed.  

If you use personal data for your AI systems, you must ensure that your company still complies with legal regulations, especially the GDPR. This can lead to major technical challenges if, for example, your users request the deletion of their data, as data once fed into an AI cannot be easily removed from the data model. To avoid any unpleasant surprises, seek individual advice from us or another AI agency regarding data protection and data security before implementing AI.

What impact does the use of AI have on our employees, and how can we ensure we support them appropriately?

As an AI agency, we are frequently confronted with this question. Naturally, the introduction of artificial intelligence does not just change a few workflows; it is a highly emotional topic for all employees.  

The announcement that you will be increasingly integrating AI into the organization may spark enthusiasm in some, but it can also fuel fear in others—for example, the fear of losing their job in the near future. In our experience as an AI agency, this is rarely a realistic scenario; instead, the responsibilities and tasks of employees often simply change. As an employer, you can support your staff by offering training so they can successfully master the changing way of working with AI. If some jobs do become redundant due to AI, you should provide the affected employees with retraining opportunities in good time. There will often be other areas of the company where your employees' skills and qualifications can continue to be utilized.

How do you ensure that the AI models you develop are fair, transparent, and ethically responsible?

We take a proactive approach to developing our AI models. As an AI agency, we have always prioritized transparency and comprehensively document our process. Through close collaboration with our clients, we can identify risks of bias and errors at both the technical and procedural levels early on and integrate appropriate safeguards into systems and workflows.

What changes do we need to implement to fully leverage the potential of AI?

In our experience, a well-thought-out strategy is essential if you want to fully leverage the potential of artificial intelligence. The strategy does not need to be over-engineered: it is enough to start with a small core group to consider how AI will change your business model and in which areas it can provide significant added value. This allows you to quickly identify AI applications that are not only possible but also strategically sound.  

Many AI use cases are technically demanding to implement. They require a broad data foundation and adjustments to data infrastructure. It can take months before measurable benefits appear. To gain internal support for further AI adoption, you must deliver quick initial results and demonstrate a positive return on investment. Choose your first AI use case accordingly: start—with or without the help of an artificial intelligence agency—with a manageable project that is feasible and contributes to your company's strategic goals.  

For which companies is AI not suitable? 

Artificial intelligence has so many different forms and applications that you will likely find use cases for meaningful AI implementation in your company as well. Small businesses with limited budgets may not be able to afford custom AI development, but they can still significantly simplify their daily work with off-the-shelf AI applications. Leverage the expertise of external partners at the start rather than spending time building your own team. As an AI agency, analyzing AI opportunities is part of our daily business.

It is important to use artificial intelligence strategically: just because a chatbot can be quickly integrated into your process with the help of an artificial intelligence agency does not mean the investment is worthwhile in your specific case or that the added value justifies the costs. Start with your goals and then evaluate whether and how you can achieve them faster or more cost-effectively using artificial intelligence.

What exactly is artificial intelligence?

Artificial intelligence refers to digital applications capable of performing tasks that typically require human intelligence, such as understanding language, making decisions, or learning from experience. This is achieved through algorithms that no longer provide the computer with fixed instructions, but rather with a goal. The AI algorithm then independently finds the path to a solution based on data, evaluates its results, and improves them incrementally.  

Generative AI is a subcategory of artificial intelligence that creates content—including text, images, audio, or video. The most well-known application is likely ChatGPT, which brought AI to the attention of the general public in a very short time. ChatGPT was pre-trained on a massive dataset, enabling it to chat with users in natural language to answer questions, explain information, or analyze files. Generative AI models can be used by companies—often in collaboration with an experienced artificial intelligence agency—in many areas, such as optimizing data analysis, automating customer support, making employee training more cost-effective, and accelerating content creation for marketing and sales.