Custom web development agency for those who demand more
- +17 years of experience
- +80 web projects
- 70 employees
As a leading agency for custom web development, we support your large or medium-sized company in the design and implementation of complex websites that give you decisive digitalization and efficiency impulses.
Web development from a toolbox only seems attractive at first glance. The disadvantages usually outweigh the advantages.
If you want to create a positive image with your website, attract new customers or offer self-services, a website from a toolbox is not enough. You need custom web development. Otherwise, you will quickly reach your limits.
Hardly adaptable
Standard websites may be cheap, but they are often difficult or impossible to adapt at a later date. If you want to integrate more complex functions or change the entire design of your website, you need expert help, and these costs add up over the years.
No future security
Many average web development agencies do not work with a long-term perspective. When your company grows, and you want to scale online, the digital infrastructure often turns out to be a brake that has to be solved at great expense.
Lack of integration
An effective platform must not only function intuitively. Depending on the use case, it must be linked to other software such as CRM and PIM systems or Shopware. Standard solutions often do not support this sufficiently, which makes expensive reworking necessary.
Hidden costs
Many web development agencies use tools whose ongoing license costs they pass on to their customers. In other cases, the backend is so confusing that companies need regular support. This dependency slows you down and costs you money.
_Advantages of custom web development
Standard vs. custom: the advantages of custom web development
Standard solutions are not bad per se, but they are only suitable for simple use cases. Custom solutions are not only a more cost-efficient choice for most complex business projects, but a better choice all round.
Precise efficiency
Custom web development can be adjusted to your specific needs to create optimal workflows. In many standard solutions, this requires complicated workarounds that limit maintainability and productivity.
2
Unique market advantage
Unique advantage
Innovative features and exceptional design help you stand out from the competition with custom web development. Your brand will be memorable, and your online services will impress, turning customers into loyal fans.
3
Smooth integration
Even the best platform loses business value if it does not communicate optimally with your other systems. Custom web development ensures that your IT infrastructure works together seamlessly.
4
Seamless scalability
When we develop custom solutions for you, we think beyond the status quo. We ensure that your web application can keep pace with your company’s growth. Fast, flexible scaling at low cost is a clear strength.
5
Higher security
Off-the-shelf development often only offers you average security. With custom web development, you have the complete freedom to realize your security standards — without having to compromise on risk.
6
Long-term cost efficiency
Cost efficiency
The initial costs of custom development may be higher, but because your solution is built with foresight, the total cost of ownership is often lower than standard solutions, reducing the need for customization and maintenance.
_Who we work with
Over 80 web projects
successfully completed
Self-Service Portal
Implementation of a self-service portal for Germany and Austria, featuring a multivendor marketplace and NFC payment functionality within the app.
Individual learning portal
Portal for digital pinboards to support the development of learning and work tasks, featuring real-time updates via web socket technology and adherence to high GDPR standards.
E-Commerce Shops
Modernization of 16 subscription and book stores. As a trusted service provider for custom web development, we have created a robust IT infrastructure, including a new headless CMS.
Modern content hub
Implementation of a modern content hub including search function, e-paper, webinars, various newsletters and editorial system for different channels.
Highly scalable website
Development of the website and app with a new data backend and scalable live architecture. Introduction of a headless CMS for 20 editors.
Fast website relaunch
Relaunch of the website and iOS and Android apps for DRF Air Rescue, built on our proprietary Purple Content Hub.
_Our services
Custom web development has many facets. These are our specialties.
You have the ideas, we implement them. It’s as simple as that. As a web development agency, we love the challenge of bringing complex projects to life — whatever the format.
You have the ideas, we implement them. It’s as simple as that. As a web development agency, we love the challenge of bringing complex projects to life — whatever the format.
Custom website solutions
0815 doesn’t suit your brand? We create custom company websites that meet your requirements 100%. With a custom-fit frontend and backend and a responsive design. We design your website so that it not only looks good, but also contributes effectively to your added value.
Website relaunch
A successful website relaunch is often much more than just a design refresh: together, we examine how we can enhance your digital presence with new technologies, functions, and a modern user experience and implement the improvements according to your needs, including the migration of all your data.
Portale & Plattformen
Developing online portals and platforms can be challenging. However, when strategically planned and customized, the business value is significant. We focus on creating comprehensive solutions that are easily scalable and future-proof, effectively serving their target audiences.
Custom web development encompasses online stores: If needed, we integrate custom sales platforms and entire online marketplaces that effectively support your business model. Security, integration capabilities, and scalability are as important to us as delivering a first-class user experience.
Mobile apps
Engage your customers where they spend most of their time: on their smartphones. Whether as a supplement or stand-alone solution, we develop mobile apps natively for Android or iOS, or cost-effectively as hybrid apps for all devices. Regardless of the technology, you receive a secure, high-performance app that strengthens your brand.
_How we do it
Our best-practice approach to custom web development is your insurance policy for success.
As a web development agency, we accompany you from the initial idea to the go-live of your new web solution. There are no delays or misunderstandings with us. Instead, our proven six-step process ensures that you achieve your desired result quickly and cost-effectively.
01
Analysis & Workshop
How can you improve your processes, your business model and your digital offerings? In a joint workshop, we work out your goals and analyze the status quo. We look at the market and competitors, processes and technical conditions. The result: clarity as to which digital solution best supports your company, and a roadmap for implementing this solution.
02
Conception & Design
In the next phase of custom web development, we create a concept. Our designers and developers develop a web interface that focuses on the user experience. We take your wishes on board in short iterative sprints. You can assess the implementation directly using interactive prototypes. This means you quickly receive results that meet your expectations 100%.
03
Agile development
In the next step, our developers convert the prototypes into code: Our flexible, agile approach also ensures that you can make course corrections at any time without triggering costly project delays. Your website or web app is usually created on a modular basis so that you can quickly go online with a first version, an MVP, to obtain real user feedback.
100% Transparency
04
Quality assurance
As a web development agency, we attach great importance to the quality of our results: We integrate extensive tests as early as the development stage : In addition to functional tests, we carry out various usability tests, performance optimizations and security checks. You can rely on us to deliver an error-free and high-performance website.
05
Roll-out
Your custom web development is entering the final stages: we will now take care of hosting your website. We usually choose a cloud provider for this, as you benefit from cost and scaling advantages. Finally, we assist you with the go-live of your website and train your key users so that you can then work with your digital product independently of us.
06
Operation &
Further development
After the successful launch of your website, we are also at your side during ongoing operations. Whether for support, security checks or continuous optimization — we ensure that your website remains up-to-date and efficient. We also support you in implementing new functions to ensure the long-term success of your website and meet the requirements of your users.
_Our Tech Stack
As a web development agency, we have the technological answer to every requirement.
Frontend
We use established frameworks and technologies such as React, TailwindCSS, TypeScript and HTML5 to design the interfaces and user interaction. If it suits the use case, we also use UI frameworks such as next.js
Backend
TypeScript and frameworks such as Nest.js or Directus are our core technologies for development work in the background. Among other things, we use them to create logics and ensure smooth digital business processes.
SPRYLAB was founded by tech enthusiasts. Today, we are a team of over 70 employees. We love the possibilities of the digital world and are continuously developing our skills. That’s why we can now offer a wide range of languages, frameworks, and tools. We only list our core technologies here. If you have any special requirements, please contact us.
Mobile
We develop mobile apps natively for Android or iOS using the official tools. We usually develop hybrid apps on the basis of Capacitor or Flutter, which you can use to keep your apps up to date for years to come.
We are experienced AI experts. That’s why we work with the latest machine learning frameworks and libraries and are also able to implement more sophisticated AI projects for your company’s digital channels.
Don't believe us, believe our customers
Martin Werren
Project Manager Technology & Data
at Ringier
Martin Werren
Project Manager Technology & Data by Ringier
“We have been working successfully with SPRYLAB for many years in the area of custom web development. The team always thinks along with us and gives great impulses. They also work at breathtaking speed!”
Peter Ludewig
Head of IT at optoVision
“SPRYLAB created a modern website for us that communicated with our backend of a medtech application. Elles was set up in the AWS Cloud. What I liked most about the project was the effective coordination and timely implementations, as well as the use of modern tools.”
Jasmin Grünig
Senior Product Manager Payments
at Sodexo
Jasmin Grünig
Senior Product Manager Payments
at Sodexo
“SPRYLAB implemented our self-service portal extremely quickly and professionally. Keyword great service: the team is very agile and so even unforeseeable, sudden requirements were no problem.”
Make an appointment to find out how we can help you.
- First estimate of your project time and costs
- Initial consultation regarding concept and technologies
- Insights into comparable customer projects
Book a consultation call
_Frequently asked questions
FAQs about custom web development
When is custom web development beneficial for my company?
Individual web development is worthwhile as soon as you want to implement more complex requirements that go beyond the possibilities of standard software.
There are numerous tools in the web sector that promise fast and cost-effective results. If only one of the following cases applies to you, you should consider individual web development:
- You want to integrate innovative functions on your website or map specific processes in a web app
- You want to ensure a seamless connection to other digital systems
- Your company values individual design that contributes to the recognition and attractiveness of your brand
- You want to be able to scale your web products easily and adapt them flexibly
What differentiates standard software from custom software?
Standard software covers common, general requirements and is quickly ready for use. A project implementation with a web development agency from this sector is initially associated with lower costs. Customized software, on the other hand, is developed specifically for the respective application. The projects usually incur higher initial costs.
Standard software is often not sufficient for companies in view of individual business processes. Important functionalities are missing. Processes cannot be mapped as desired. Although developers are able to customize standard software, they regularly reach their limits. This is because standard software was not designed for this type of development. Workflows regularly remain complicated in the end result. In addition, changes to the code over the years impair maintainability. Standard software then becomes a brake on innovation and a cost driver.
Customized software development, on the other hand, offers full flexibility and future-proofing. It adapts perfectly to existing processes and can be expanded or adapted at any time as required. Companies benefit from greater efficiency, better integration into their existing system landscape and a lower cost structure in the long term.
How much does custom web development cost, and how long does it take?
The costs for individual web development and the duration of such a project vary considerably. Key factors that affect price and project time are the complexity of your requirements, the number of features needed, the integration of AI and orchestration with your existing systems. As a web development agency, we have opted for an agile approach to reduce project lead times and costs for our clients. Due to this agility, we do not work with fixed flat rates. Nevertheless, our experience enables us to estimate the project costs well in advance and provide you with an excellent basis for decision-making. Simply get in touch with us.
Incidentally, the myth that individual software development is expensive is often wrong. Although your initial costs for individual software are generally higher than for the purchase of standard software, the operating and maintenance costs are usually lower. In the same way, further development is easier and more cost-efficient. In contrast, standard software frequently incurs hidden running costs, such as license costs, necessary individual development and service fees. When comparing the costs over the entire life cycle of a web application or website, individual web development is therefore even more cost-efficient in many cases. As a web development agency, we are convinced of the benefits of individual web development, especially for demanding, complex web projects. As a service provider, we therefore focus on projects with a minimum volume of 50,000 euros.
What will my project team look like?
We will provide you with a central contact person who will manage the project and put together a team of experts to suit your requirements and the complexity of your project. The project manager is responsible for the overall strategy and monitors the budget and schedule. The development team ensures professional implementation.
Our project teams are always interdisciplinary so that we can efficiently implement all tasks from conception to roll-out. A project team usually consists of developers, UX designers and testers. Depending on your requirements, we bring in additional experts, for example for database technologies or AI. The size of a project team depends on the complexity of your project and the planned project duration.
How long will you provide support for my software?
Our aim is to ensure that your digital project works flawlessly and works for your company. That is why we are also available for support after the roll-out. For the first few weeks after the roll-out, we offer close support so that your key users can familiarize themselves with the application and receive answers to problems and queries particularly quickly. You can discuss the duration of this introductory phase with us individually before the start of the project. We will then make an individual agreement.
Even after this introductory phase, it makes sense for many of our customers to outsource operation and maintenance to us as a service provider. We then take over the ongoing technical support of your application: We carry out regular updates and security checks and ensure continuous optimization. You do not have to invest any resources yourself and can be sure that your website is secure, stable and performs well. We will agree which support services you require after the roll-out in a support contract tailored to your situation. Please do not hesitate to contact us.
Do you also handle the marketing for the new website?
We are happy to take over the technical setup of marketing tools for your new website. However, we do not offer strategic advice. Specialized agencies are better suited for this. What we do for you: On request, we integrate and configure SEO and analytics tools such as Matomo. With their help, you can design your website so that it can be found by search engines, and you can understand how users behave on your website, portal, or web app. The tools provide valuable insights for future enhancements or optimizations. We also set up interfaces to other third-party programs that are relevant to your marketing. Our focus is on creating the technical foundations with individual web development so that you can integrate common marketing software and get started with your marketing straight away.
How will web development develop in the future?
Individual web development is and will always be shaped by the needs of users. However, the methods and digital possibilities for satisfying user needs are changing. Artificial intelligence (AI) and machine learning are increasingly being integrated into websites and web apps by web development agencies. Data collection and intelligent data analysis make it possible to personalize user experiences and gain valuable insights to make solutions even more effective. AI is finding its way into many monitoring tools to improve the security and performance of web applications and prevent malfunctions.
Progressive web apps (PWA) are gaining in importance as they combine the advantages of websites and mobile apps. They ensure a first-class user experience on all end devices and even work offline. Security is another topic for the future: ever new regulations for data protection and data security must be taken into account in web development. At the same time, increasing cybercrime makes innovative security solutions for web applications necessary.
The architecture of web applications is changing: monolithic solutions are becoming obsolete. Instead, microservices architecture is becoming the new standard for web development agencies. Developers can flexibly adapt individual application modules without unnecessarily affecting the operation of the entire website. This paradigm shift is essential for companies that want to react quickly to market changes. This is the only way they will remain competitive.
What exactly does custom web development mean?
Web development describes the programming of software that is used via the Internet. Web applications can be websites and online stores, but also customer portals and internal company solutions that work via a browser login. Custom web development emphasizes that developers do not create these applications with the help of standard software, but rather translate a company's requirements into a tailor-made solution. Functions and design are adapted by a web development agency so that they optimally address the needs of users, improve the efficiency of processes and optimally support business goals. An important advantage of individual web development is its flexibility: the application is not only a perfect fit for a company's current requirements, but can also be easily scaled and adapted. This provides a high degree of future-proofing that standard solutions cannot offer.
